7-in-1 Appliance: This cooking device combines a pressure cooker, a saute pan, a steamer, a slow cooker, a rice cooker, a food warmer, and a yogurt maker into one piece of equipment.The Duo Pressure Cooker line brings you top-notch quality and convenience, making the Instant Pot name synonymous with multi-cookers. It speeds up cooking by 2-6 times and saves up to 70% of the energy used in traditional cooking methods. Own it.Revolutionise the way you cook with the Smart programs and features of Instant Pot’s Duo Pressure Cooker.
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Pay attention as to how to protect your IP, and register (for IP) on time," says Wang.Īre you inspired to protect your products and ideas? Visit the IP for business page on how to develop an IP strategy for success. What is Robert Wang's advice to small or medium-sized Canadian enterprises? "All enterprises should have their products protected as IP.
Instant Brands is dedicated to research and development in order to continue thriving as the industry leader.
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Protecting and registering IP allows Instant Brands to continue to upgrade its product lines and discourage imitators. The multicooker industry is growing rapidly, and many new products like the Instant Pot have entered the competition. The Instant Pot's growth strategy is tied directly to its IP. "We have since been taking IP protection very seriously." There were people who copied (our products) and we learnt the lesson," says Wang. "Some of our products were not protected as industrial designs in the early days. IP rights have helped the company win legal battles against imitators. Unfortunately, the Instant Pot's parts have been frequently copied illegally. The company's IP portfolio includes its trademarks, the patents for the technology behind the products and registered industrial designs protecting the style and look of the products.įor Instant Brands, officially protecting its IP is a cost-effective way to protect its products from copycats. Now, the company also owns industrial designs, patents and trademarks in Europe, Africa and Asia. Patent applications for the Instant Pot were first made in 2013, in both Canada and the United States. That's why we are so pleased that Canada acceded to the Hague Agreement." Robert Wang, Founder and CEO of Instant Brands Inc. A simpler and more efficient filing process that protects products in multiple countries is a big win for Canadian companies like ours. "The process of registering for industrial design in other countries can be costly and time consuming. Instant Brands on Canada's accession to the Hague Agreement: "As soon as we come out with a new design, we apply for intellectual property," says Wang.
A new generation of Instant Pot rolls out every 12 to 18 months the product is currently on its eighth generation. The company is completely innovation-driven, according to Robert Wang, the founder and CEO of Instant Brands Inc., the parent company of Instant Pot.
The product has started a new cooking culture. In the Instant Pot Community Facebook group, participants share their experiences with using the product, including opening or "unboxing" their new Instant Pot purchase, trying out recipes and sharing pictures and videos of their food. Word-of-mouth powerfully contributed to the Instant Pot's success, and this phenomenon has spilled over into the social media world. The Instant Pot is also eco-friendly, using less energy by cooking faster than similar products and reducing heat in the kitchen. The Instant Pot is a smart cooker that functions as a rice cooker, sauté pan, pressure cooker, slow cooker, yogurt maker and steamer. But what is the must-have for the company behind the Instant Pot? A solid intellectual property (IP) strategy. It has been the best-selling item in its category on Amazon in the last five years and now boasts a Facebook community of 1.6 million users.įor millions of customers, the Instant Pot is a must-have. The Instant Pot® was created to solve a cooking challenge that busy people face: how to quickly put a healthy, delicious meal on the table after a long day of work or study.